Our values

Over the years, the relationship between sleep and lifespan has remained siloed among academics. Through the popular publication of books like “Why We Sleep” and widespread adoption of sleep trackers, sleep’s importance has become an accepted norm. The tie between social fitness, communication and longevity is no different.

Zeitgeist shifts require intentional modes of thinking and commitment, and our values are finely tuned to navigate the complexities we face to achieve this vision. They aren't just guiding principles; they're the driving force behind unraveling intricate problems.

Pioneering

We read the literature, test hypotheses, and conduct research & experiments to develop boundary-pushing solutions in our problem space. We understand that saying ‘I don’t know’ can lead to new discoveries, and that answering one question often raises others. We are unafraid to educate and improve ourselves, knowing that solutions require courageous learning and innovation.

Inclusive

We will build a team which reflects the variety of human experience and uniqueness in life, culture, and communication. We respect a wide variety of ideas, needs and perspectives, recognising that distinct personalities add richness to our team’s creativity. We will seek out expertise and partnerships which bolster our diversity, and enable us to build products for a global user base.

Tenacious

We will relentlessly pursue our mission, not letting perfection stand in the way of progress. In place of doubt we see opportunity. To overcome complexity we break intricate problems down into their component parts and use technology as creatively as possible. We’ll take considered risks to attain our goals. We will celebrate our wins, learn from our setbacks, and quickly adapt our approach.