A new lead arrives. Everything happens automatically.

Assign to the right rep by territory. Draft a personalized intro. Create the HubSpot deal. This+that handles the entire inbound sequence the moment the email arrives — so your reps are responding, not routing.

The problem

Inbound leads are fast. Manual routing is slow.

Response time kills conversion

Studies put the ideal lead response window at under five minutes. When routing is manual, five minutes is optimistic. Inbound leads go cold while someone decides who to assign them to.

Territory routing errors

Without an automated system, leads get assigned to the wrong rep, reassigned, and apologetically redirected. The lead's first impression is a coordination failure.

CRM always behind

A lead comes in, the rep handles it, and the deal gets created in HubSpot hours later — or not at all. Pipeline reporting is always lagging reality.

Personalization sacrificed for speed

The rep who wants to send a thoughtful intro email doesn't have time. The lead gets a template. The rep who sends nothing loses the deal.

How this+that helps

Every inbound lead handled in under 60 seconds

Territory-based auto-assignment

Leads are identified by company size, location, or domain and assigned to the right rep automatically — before anyone manually reviews the email.

Personalized intro drafted instantly

This+that drafts a personalized response based on the lead's email content, company, and context — ready for the rep to review and send in one click.

HubSpot deal created automatically

The moment a lead arrives, a HubSpot deal is created with the lead's details, assigned to the right rep, and moved to the correct pipeline stage.

Follow-up task created immediately

A DoBox task is created for the assigned rep with the context, the deadline, and the link back to the original email — no manual entry required.

Workflow examples

Lead routing workflows you can set up in plain English

These are the kinds of workflows you can describe to this+that and have running in minutes.

"When a new lead emails sales@, identify their territory, assign to the right rep, and create a HubSpot deal"

"Draft a personalized intro email based on the lead's company and message — assign to the rep for review"

"If a lead mentions a competitor by name, flag as high-priority and notify the senior AE immediately"

"Route enterprise leads (500+ employees) directly to the enterprise sales team and escalate within 1 hour"

"When a lead replies to a proposal, update the HubSpot deal stage and create a follow-up task for the rep"

"Every morning, send the sales team a digest of new leads from overnight sorted by estimated deal size"

What makes this different

Lead routing tools route. This+that routes, responds, and logs — simultaneously.

Dedicated lead routing software handles the assignment. CRM handles the logging. Email handles the response. This+that does all three at once, triggered by the inbound email itself, without a separate integration layer. The result is a five-second sequence — assignment, draft, deal creation — that used to take five to fifty minutes of human coordination.

See what's arriving in your sales inbox. Right now.

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