Our journey
We started by studying how people talk to each other. Face-to-face conversations, meetings, team dynamics — we wanted to understand why so much communication goes nowhere. We built tools to improve 1:1 conversations, then meeting quality, working with academic researchers to ground our approach in evidence.
The deeper we got, the clearer the pattern: the problem isn't how people talk — it's what happens after. Decisions made in meetings that nobody writes down. Action items buried in email threads. Commitments made in Slack that evaporate. The gap between "someone asked me to do something" and "it actually got done" was filled entirely by human memory and manual effort.
We built an AI Chief of Staff to monitor communications and surface what matters. The concept resonated, but people live in their inboxes, not in task managers. So we pivoted to meet them there — building directly into email, Slack, Teams, Google Chat, and Telegram instead of asking people to adopt another tool.
Today, this+that reads your messages across channels, extracts the work hiding in them, and helps you act on it — with a DoBox that organizes the tasks, workflows that run the actions, and a Brain that grounds the answers in what your team actually knows. The mission hasn't changed. We're still making communication work better. We're just doing it where the communication already happens.
