Our journey
We started by studying how people talk to each other. Face-to-face conversations, meetings, team dynamics — we wanted to understand why so much communication goes nowhere. We built tools to improve 1:1 conversations, then meeting quality, working with academic researchers to ground our approach in evidence.
The deeper we got, the clearer the pattern: the problem isn't how people talk — it's what happens after. Decisions made in meetings that nobody writes down. Action items buried in email threads. Commitments made in Slack that evaporate. The gap between "someone asked me to do something" and "it actually got done" was filled entirely by human memory and manual effort.
We built an AI Chief of Staff to monitor communications and surface what matters. The concept resonated, but people live in their inboxes, not in task managers. So we pivoted to meet them there — building directly into email, Slack, and Teams instead of asking people to adopt another tool.
Today, this+that reads your messages across channels, extracts the work hiding in them, and helps you act on it — with workflows that run automatically and a DoBox that organizes everything in one place. The mission hasn't changed. We're still making communication work better. We're just doing it where the communication already happens.
