this+that for real estate agents and brokers
Every deal lives in your inbox. Most of it gets missed.
Offers arrive while inspection reports pile up, and somewhere in the stack a client is going quiet, still waiting on the follow-up you meant to send. this+that automates the email work so you can stay focused on closing.
Managing multiple deals means managing a lot of email
An offer lands at 6pm and expires the next day. Bury it under showing requests and the deal is gone before you open the thread. That is the version of the job nobody warns you about: the work that matters most arrives by email, and it competes for your attention with everything else in there. Thirty active and past clients are each a thread you might owe a reply, and tracking who needs a check-in is a full-time job on its own. Inspection reports, disclosures, and listing updates come in as attachments scattered across separate chains, so finding the right one weeks later means hunting through dozens of threads. Then there are mornings when you open the inbox to eighty unread messages and nothing tells you which are urgent. There is just volume.
Automate the follow-up work so deals never stall
Start with the offers, since those are the ones with a clock on them. Describe that one out loud, and from then on an offer landing flags the email, opens a high-priority DoBox task, and fires a Slack notification with the key terms, all before you have even opened Gmail. The quieter failures are worth a workflow too. Set one for a buyer who goes 48 hours without replying to a showing request, and the follow-up gets drafted and held for your review; you still decide whether it sends. Paperwork can run the same way: inspection reports, disclosures, and contracts saved to Dropbox and tagged by address and deal stage, so nothing disappears into a thread. And a Monday summary of every active deal and its next deadline is one more, waiting in your inbox to start the week.
Automations built for how agents actually work
You build these by typing what you want in plain English. An agent might start with a keyword tripwire, "flag any email with the words offer, counter, or deadline as high priority and ping me on Slack," and have it running a couple of minutes later. Two more in the same vein:
Calendar reminders tell you to follow up. this+that does the follow-up.
Most agents stay on top of follow-ups with some mix of calendar reminders, sticky notes, and CRM tasks. That holds up for a while, then you hit 12 active deals and 40 past clients and it starts dropping things. The difference here is that the reminder never has to fire, because the work it would have reminded you about already happened. The offer got flagged while you were out, the inspection report filed itself, a follow-up is sitting drafted and ready. What still needs you is the judgment call, so every send waits for your approval. The busywork is what goes away.
See what's sitting in your deal inbox. Right now.
Connect your inbox and see which threads need action, which offers are still waiting on a response, and who you have left hanging. Free during beta, no credit card required.